
CPQ is dead...
it's time for something new
Enter the era of PQA: Prompt, Quote, Approve
Nobody knows about CPQ. Unless you do - in which case you probably hate it. That's why the industry has a name for it: Causes People to Quit. CPQ is the software that enables GTM teams to get quotes to customers. It should be fast and intuitive. Instead, it's the thing everyone complains about, works around, and eventually gives up on. This isn't a secret; it's just a problem everybody accepts as the status quo. The technology wasn't there, pricing models were simpler, and nobody had built a team ambitious enough to build a category-defining company. That's changed. AI has arrived at exactly the moment we've had a Cambrian explosion of pricing complexity - usage, consumption, hybrid structures that shift faster than any legacy system was designed for. The companies that win the next decade are adopting new pricing models that CPQ was never built to handle. We built Roadrunner to replace it. Not to improve it. We are defining a new agentic stack called PQA - Prompt, Quote, Approve - designed for the enterprise, on a data model built for what comes next, created because the moment finally demanded it. Customers and candidates alike have already bet their careers on us. Join us.
Nobody knows about CPQ. Unless you do - in which case you probably hate it. That's why the industry has a name for it: Causes People to Quit. CPQ is the software that enables GTM teams to get quotes to customers. It should be fast and intuitive. Instead, it's the thing everyone complains about, works around, and eventually gives up on. This isn't a secret; it's just a problem everybody accepts as the status quo. The technology wasn't there, pricing models were simpler, and nobody had built a team ambitious enough to build a category-defining company. That's changed. AI has arrived at exactly the moment we've had a Cambrian explosion of pricing complexity - usage, consumption, hybrid structures that shift faster than any legacy system was designed for. The companies that win the next decade are adopting new pricing models that CPQ was never built to handle. We built Roadrunner to replace it. Not to improve it. We are defining a new agentic stack called PQA - Prompt, Quote, Approve - designed for the enterprise, on a data model built for what comes next, created because the moment finally demanded it. Customers and candidates alike have already bet their careers on us. Join us
- The Roadrunner Team

CPQ is dead...
it's time for something new
Enter the era of PQA: Prompt, Quote, Approve